Magic Energy Drink

America is a dynamic culture fueled by change. We love trends, consumption, we like to keep moving and compete. We may criticize people who enjoy the benefits of consumption, more often than not we are guilty of simply belonging to another marketing demographic. It's much like calling working for a corporation 'wage slavery', but still going to work 9-5 every day. Americans do have culture. It's just changing so fast that no one can pin it down.

Once again, we must look to Steven Seagal for ideas. His movies speak perfectly to the need for competition and violence, with a 'noble' ideal behind it. Everything must be perfectly justified, even it is simplistic. He also speaks towards Generation X's tendency to adopt 'pieces' different of religions (though the preferred term is spirituality) to create something that makes sense to themselves. On the other side are the reactionaries that become fundamentalists.

And finally, his energy drink wraps up the example nicely. It is part of the American desire for more. More energy, more capacity, more space, more Ridilin, just more. It hits both the roots of our culture and a niche of people who prefer 'natural' alternatives to the dirty & mass produced consumer world.